Số No. 05 (36) (36)-2025 Journal of Finance & Accounting Research - Trang 53

Tóm tắt tiếng Việt:

English Summary:

After completing 1 month of data collection from October to November 2024 in Ho Chi Minh city with 270 responses were received, filtering 250 valid responses, and data analysis was conducted. The study used SPSS and SmartPLS software to analyze data and test scales and hypotheses. The research has successfully accomplished its objective of factors affecting customers intention to use omnichannel approach when purchasing at chain stores in Ho Chi Minh City: (1) Perceived Value, (2) Habit, (3) Perceived Risk, (4) Perceived Compatibility, (5) Personal Innovativeness, (6) Perceived Usefulness and (7) Purchase Intention

Từ khóa: omnichannel, chain stores.

Số lượt đọc: 24 - Số lượt tải về: 16

DOI Code: https://doi.org/10.71374/jfar.v25.i5.11