Số No.01 February (32)-2025 Journal of Finance & Accounting Research - Trang 51

Tóm tắt tiếng Việt:

English Summary:

Through the survey of 468 residents and tourists in Ho Chi Minh City from April 4, 2023, to May 4, 2023, the article shows that ideal self-congruity, and ideal social self-congruity significantly affect the destination brand love. Furthermore, immersion mediates additionally the impact of actual self-congruity, and social selfcongruity on the destination brand love. DOI: https://doi.org/10.71374/jfar.v25.i1.09

Từ khóa: self-congruity, destination brand love, tourists.

Số lượt đọc: 111 - Số lượt tải về: 67

DOI Code: https://doi.org/10.71374/jfar.v25.i1.09