Số No. 03 June (34)-2025 Journal of Finance & Accounting Research - Trang 118

Tóm tắt tiếng Việt:

English Summary:

This study examines key factors influencing the competitive capacity of real estate (RE) enterprises in Ho Chi Minh City, including strategic vision, market research, financial access, technology adoption, organizational culture, and branding. Using a mixed-method approach with SmartPLS analysis, findings highlight financial access, strategic vision, and market research as the most impactful factors. Organizational culture and branding also contribute, while technology adoption shows no direct influence, indicating integration challenges. The study underscores the need for a holistic strategy combining financial, strategic, cultural, and branding efforts to sustain competitiveness in a dynamic market.

Từ khóa: competitive capacity, real estate enterprises, strategic vision, branding

Số lượt đọc: 45 - Số lượt tải về: 16

DOI Code: https://doi.org/10.71374/jfar.v25.i3.26